80M+
Global engagements, YouTube Red "Burn the Stage" | Golden Dragon, Best Campaign APAC
150%
YoY revenue growth on a $2.5M+ portfolio at Aceabe
70K+
Users onboarded to GoEducate's CareerNav Platform
0 → 3K
Packs sold in six months | Launched Salty Batches across DTC, Retail and B2B
Selected work
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Salty Batches · Co-founder
Built a CPG brand from zero to 3K packs in six months
Challenge
People who sweat outside the gym need electrolytes but won’t scoop, mix and carry a bottle
My role
Brand, packaging, launch and channel strategy across DTC, retail and B2B
Result
3,000+ packs sold in six months across 30 states;
4% CVR, $35 AOV, 4.95★ rating
GoEducate · CMO & Operations
Scaled an AI career platform to 70K+ users
Challenge
Sell one platform to institutions and employers who pay, and to students who have to choose to use it
My role
Chief Marketing & Operations Officer on the executive team; owned GTM, pricing, revenue and a five-person team
Result
70K+ users, 8 regional portals launched and multi-year institutional licensing deals
Aceable · Growth, pricing & GTM
150% YoY revenue growth on a $2.5M+ portfolio
Challenge
Grow two newly acquired licensing products in a crowded market without just buying more traffic or cutting price
My role
Owned GTM, pricing and eCommerce; directed a $1M budget across paid search, paid social, lifecycle email and creative
Result
150% YoY growth in insurance and mortgage education at 2.5x ROAS
YouTube Red · Global launch campaign
BTS: “Burn the Stage”:
80M+ engagements and Best Campaign APAC
Challenge
Sell one platform to institutions and employers who pay, and to students who have to choose to use it
My role
Chief Marketing & Operations Officer on the executive team; owned GTM, pricing, revenue and a five-person team
Result
70K+ users, 8 regional portals launched and multi-year institutional licensing deals
What I bring to a marketing team
Brand strategy & storytelling
Positioning, campaigns and experiential work for global brands at Edelman and Geometry Global.
Go-to-market & product launches
Owned GTM, pricing, and revenue for consumer tech, platforms, and products, from launch through scale.
Integrated marketing growth
Paid search and social, PMAX, affiliates, SEO and lifecycle, measured on CAC, ROAS and conversion.
AI-powered marketing ops
KPI monitoring built on Snowflake, Power BI and Jira, plus AI in creative workflows.