I’m a marketing and brand leader with 15+ years of experience bringing products to market, building brands, and turning customer insights into business growth. My background spans technology, professional education, and consumer products, with experience across the U.S. and South Korea.
At Aceable, I led product marketing and go-to-market strategy for insurance and mortgage education, overseeing positioning, pricing, launches, and customer acquisition. Previously, as Chief Marketing and Operations Officer at GoEducate, I helped build and commercialize a platform connecting people with education and career opportunities.
My agency experience in Seoul included campaigns and brand programs for Samsung, Google, YouTube, and Porsche. That work shaped how I connect creative ideas with commercial priorities and adapt messaging across audiences and markets.
Alongside my marketing career, I co-founded Salty Batches, a zero-sugar electrolyte candy brand. Bringing a physical product from concept to market has given me firsthand experience in product development, manufacturing, packaging, e-commerce, and retail partnerships.
I bring strategic direction and hands-on execution, whether I’m guiding a team, shaping a launch, or improving the customer journey. I also use AI across research, creative development, and marketing workflows to move faster and make more room for thoughtful, effective work.
I’m interested in opportunities where I can bring together brand strategy, product marketing, and commercial leadership to build products and businesses people choose and trust.
1
Senior Product Marketing Manager
Aceable | Austin, TX | September 2025 – October 2026
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Owned GTM, pricing, eCommerce, and commercial growth for $2.5M+ Insurance and Mortgage education portfolios, delivering 150% YoY revenue growth.
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Directed a $1M integrated media budget across paid, lifecycle, and creative, sustaining a 2.5x ROAS.
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Led positioning, messaging, and launches across 27 markets, with offerings available in all 50 states.
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Used Voice of Customer insights, funnel analytics, and experimentation to sharpen messaging and offers, delivering a 2+ percentage-point conversion lift.
2
Chief Marketing and Operations Officer
GoEducate, Inc. | Austin, TX | August 2021 – August 2025
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Led marketing, brand, sales, and business development as a member of the executive team, managing a five-person team and $200K annual budget.
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Directed positioning and go-to-market for the company's flagship AI-enabled platform, scaling it to 70K+ users through national campaigns.
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Secured multi-year institutional licensing deals and strategic partnerships, aligning product, marketing, and operations behind growth.
3
Co-Founder (Part-Time)
Salty Batches | Austin, TX | January 2026 – Present
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Built a zero-sugar electrolyte candy brand from the ground up, creating its identity, positioning, packaging, and creative platform.
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Took the product from concept and formulation through manufacturing and national launch across DTC, retail, and corporate channels.
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Reached customers in 30 states and sold 3,000+ packages within six months of launch, supported by integrated social, email, creator, and community programs.
4
Director of Creative Operations
Compass RE | Austin, TX | January 2020 – September 2021
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Led a national creative organization serving 20K+ agents across 20 U.S. markets and delivering 1,000+ projects monthly; introduced Adobe Workfront and standardized workflows.
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Integrated the Texas marketing and design teams, leading 15 individual contributors and supporting 20% Austin agent-base growth and campaigns tied to $25M+ in home sales.
5
Content Marketing Manager
OJO Labs (Movoto) | Austin, TX | October 2018 – January 2020
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Spearheaded OJO Labs' public relations, social media, and content creation, establishing a strong brand presence and driving rapid company growth.
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Executed digital marketing campaigns that attracted thousands of daily users, contributing to Series B and C funding and earning multiple regional and national accolades.
6
Senior Digital Project Manager
Geometry Global (WPP) | South Korea | June 2017 – September 2018
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Developed YouTube Red's BTS: Burn the Stage campaign, awarded the Golden Dragon for Best Overall Campaign in Asia-Pacific.
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Led product launches and integrated campaigns for Google, YouTube, and Porsche, including the Porsche Panamera E-Hybrid market launch in Korea.
7
Digital Accounts & Team Supervisor
Edelman Korea | South Korea | December 2014 – June 2017
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Headed global digital accounts for major clients like Samsung, HP, and Hyundai, driving impactful marketing strategies and spearheading the successful rebranding of Samsung’s global newsroom, increasing top-tier media coverage.
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Orchestrated and launched successful campaigns for California Almonds, Oakley, and AB InBev, collaborating with influencers and exceeding sales goals to establish brand dominance in the South Korean market.
Get in Touch
Email: tj.usuhan@gmail.com